Barn Doors NZBarn Doors NZ

By Barn Doors

Genesis

In April 2011 we realised that the combined companies each had individual relationships with clients on the Coromandel Peninsula, however, we were not supporting the region well – hence a dedicated effort to re-establish our relationships was put into practice.

In July 2011 our branding transitioned to Black/White colours and Tasman dropped the Blue from its logo.

In 2014, The BarnDoors division was introduced as a ‘trial’ project. With a very small investment, we worked with local metal fabricators to develop a product that replicated the old exposed sliding track system. This concept idea hit the market, and gained popularity very rapidly.

Our BarnDoors division grew extensively in 2015-2017 as our product gained exposure with TV coverage on DIY programmes.

By Barn Doors

All change

In May 2009 OpenDoors took over Tasman Interior Doors.  The net result was that we could combine the skills, buying power and market relationships of both companies and provide a full service package for any door solution or requirement.  The amalgamation enabled us to provide confidence to our client base due to the efficiencies of our operation and systems.

In September 2009 OpenDoors staff moved into the Tasman factory at Unit 7, 67a Courtney Rd, Fraser Cove, Tauranga.

A second recessional dip was maintained through 2009-10 and every possible efficiency was pursued.  Our delivery operation was reviewed and contract delivery was re-instated.

In early 2010 Brian Lee (Previously establishing the “Door Centre”) joined us.

By Barn Doors

Beginnings

Door Emporium was established in Tauranga as a subsidiary of Door Styles (Hamilton) to support the need for a quality door pre-hanger during the building boom in the late 1990’s.  It’s location was a small factory at 113 Maleme St Greerton.

In 2004 Door Emporium moved to a larger premises at 100 Maleme Street.

In 2006 a dedicated focus was undertaken to establish a balanced portfolio of Residential, Commercial and Industrial clients.  This business initiative occurred in parallel with a reduction in the supply to Group House Builders  resulting from high volume, low margin competitors fighting aggressively for the group house market.  During this period Door Emporium grew significant rapport with the Boutique Residential and Specialised Commercial contractors.

 

Like all our peers in the building industry, 2008 through 2009 was a difficult time.  Building consents dropped significantly and builders turned their skills toward anything that could keep them going.  Demand for Doors dropped and we re-evaluated what we could do to help us maintain a point of difference.  The result was our Cellar Door range which led us to the full “Creative Door” focus and the release at the 2009 Auckland Homeshow.

Genesis
All change
Beginnings